Green ocean management appliances have been eaten in the sales, "loss": sales staff have fled with money, and also privately selling the goods is not recorded, and caused great losses to the company. In a sound system, standardize procedures, strengthening the information after input - green ocean is no longer "lose."
"For private entrepreneurs, because of lack of experience, it is inevitable in the management of" disadvantage. "Businesses such as sales personnel in our work secret operations such phenomena as self-serving." "Electric Co., Ltd. Ningbo green ocean is quite general manager Yuan Haizhong feeling that, "In order to eliminate the 'black box', no longer suffer, we must have a sound system, standard procedures, more important is to achieve information management. "
Be bought a lesson
Green ocean is a small electrical appliances as the leading product of private enterprise, main products are food blenders, juice machines and fully automatic soybean milk and so on, its product development, production, sales and service are all completed by the company.
In recent years, green ocean annual sales growth rate above 100%, the product of 40% national market share -50%, with annual sales of more than 100 million yuan. The expansion of markets brought with expansion of business scale. In addition to its headquarters in Ningbo, the green ocean has also established a branch in Shanghai and Beijing, and set up more than 40 offices nationwide, more than 1,000 sales outlets, constitute the vast marketing network. The expansion of the scale, also green ocean with its management of the "vacuum." In 1998, the green ocean in the sales cycle and have had many problems: sales staff have fled with money, but also the sale of goods is not recorded in the accounts without authorization, causing great losses to the company. Therefore, the green ocean determined to strengthen the branches and offices of the management and supervision.
"We first formulate a set of standardized business processes for protection from the system." Green ocean electrical audit manager Yuan Yazhen description.
Green ocean process improvement is the result of the implementation of "two management-level accounting" management system that is independent from the head office accounting, local branches and offices are only responsible for product sales, storage, delivery and after-sales service. From a financial perspective, branch offices and offices responsible for financial control, management, customer receivables, and capital to return and so on, but they do not have separate accounting function, but directly by the customer and the clearing corporation. In layman's terms, that is, do not go through branches or offices in the hand, only products sold by them.
"Although this method is to block the loopholes in management, but more manual work duplicated." Yuan Yazhen description. She said the head office and original green ocean exchange of information between offices, by telephone, fax and email implementation, the Office of the manual entry of large amounts of data transmitted after the head office, in the aggregate processing still need to repeat entry. Thus, not only the heavy workload of staff, processing efficiency is very low, but because it is artificial aggregate processing, there is a big possibility of the calculation error, it reported to the corporate management of the sales summary data reliability and timeliness than the poor, can not reach in time for leadership to understand the actual situation of enterprise sales for leadership decision-making basis for the purpose of accurate data.
As a result, green ocean began to consider the use of information technology to solve business problems, to use network management software to standardize and upgrade the management level.
Thought we should do to do with
"Our information is to play the original computer, send email." Yuanhai Zhong said. But as the number one enterprise, Yuan Haizhong very clear terms for the green ocean, as a manufacturing enterprise, product technology and research and development is the basis of product sales is the ultimate goal. Therefore, he green ocean of information to determine the core objectives of the "mainstay of the management process for the sales and service."
After examination, confirmation, green ocean decided to adopt the "UF-wei Library Distribution Management System" to enhance their sales management. "We take the initiative to the UF company." Green ocean of the network responsible Gao Feng said that "because we had been using a UF DOS version of the materials and sales management software, production management system is also used by UF U8." He stressed pointed out that the key is, "UF Wei Library Distribution Management System," Internet-based ASP model in the management concepts and functions related to the availability of business processes can be fully applied to green ocean of marketing management system.
UF distribution company responsible for the project, Hsu Wen-green ocean through analysis, green ocean of the unified management structure in fact is the company for business management and financial management, business units around the offices and the financial sector is equivalent to presence of local representatives. Thus, according to head office and the Office of the green ocean relationship between two relatively flat management features, UF Distribution Management System for design into business management system and financial management subsystem of two parts, emphasis on "networking, timely "to achieve" off-site business and centralized management. " Green ocean around the branches and offices are available through system of business processing platform, a daily orders, sales, inventory and other data entry systems, automatic processing / generating all kinds of sales statistics reports; Guan Liceng Quanxiansuishi according to the different understanding of sales, inventory and financial situation, visit the system provides data analysis for management decision-making to provide accurate and timely quantitative basis.
"Green ocean of the Yuan general did not like the speech, but for the promotion of enterprise information is very strong." Hsu recalls, "green ocean distribution management system implementation went very smoothly, and we spent about half the time their headquarters and three offices in the pilot implementation, which after nearly 40 offices are their own independent implementation. "
"The smooth implementation of the distribution system is based on our good management, and data accumulation was fully prepared to do." Yuan Yazhen responsible for distribution of the project concluded that "of course, is also the first business leaders to actively promote the construction of information . "She explained that the first phase of the pilot headquarters and three offices on the line after the full implementation is the question immediately, she has been hesitant. And it is Yuanhai Zhong's remarks that her firm had determined, he said, "the system has done is to be spent, not to hesitate in the process."
Have cast further investment 2,000,000 2,000,000
According to Yuan Yazhen introduced green ocean and implemented the "UF-wei Library Distribution Management System" In the future, the past can not solve the problems solved. Around the office with dial-up manner, into the company's Web site distribution system platform interface to operate this office, as long as the correct data entry of goods entering and leaving the system platform will automatically generate the cumulative total data, combined with the previous hand than the speed, efficiency improves several times, marketing statisticians can also free up staff to do other work. "In the manual mode, we can only 1-2 times weekly sales summary data, statistics and reports, and now every day we can at any time the Office of inventory, customer accounts receivable and other detail the amount of data in real-time control. "As a result, green ocean not only strengthened the sales management, improve efficiency, reduce the personnel occupation, but also save considerable communications and office expenses.
In addition, according to the peak introduced since 1998, green ocean, including software and computers, printers, network equipment, information technology, including hardware, months, more than two million yuan has been invested. And in accordance with the plan, the implementation of distribution management system, they will be under the company's business development, the pipeline OA systems, CRM systems and ERP systems. In 2-3 years, green ocean will be more than 200 million information technology investment.
"Green ocean of information technology experience is 'said a pound'." Yuan Haizhong said proudly.
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