Haier Computer, "moving the capital," Beijing move, shake the entire PC industry, IT sector was originally "foreign monk", is finally becoming authentic "insiders" of the. Haier will be settled after Beijing what the new strategy?
November 28, sunny, on this day, Haier Computer, "moving the capital," Beijing, settled in the national IT industry, distribution center, naming "Haier Information Technology Co., Ltd.."
On this day, Beijing is also noteworthy day PC industry, IT sector, which had been considered "foreign monks" of the home appliance manufacturers, but today has finally become a typical "IT insider" of the.
"If you do not come to Beijing, Haier computer may never become mainstream." Haier Information Technology Executive of the outside world to become very familiar with Haier's vision, he said that this was the first time in 22 years will be a single product of Haier Group, Qingdao headquarters to move out.
"It seems that Haier is really 'grown up', from under the wings of the old hen out later, Haier probably will be more 'Houshengkewei'." Peer-to give a feeling a PC.
Home to take the initiative to fight
"Lenovo's PC market share within the monitoring and analysis, the Haier was listed separately, it is sufficient to prove the degree of attention Haier and Lenovo." One has worked in the industry, company executives told reporters the post said.
In fact, no matter where on the one hand that is not Nenggen Lenovo Haier now considered a heavyweight in, so, if we say, Haier, Lenovo is already a competitor, and perhaps still too early.
However, the association's concern for Haier is also obvious. Was said two years ago, in the Haier "Done" IT channel Hengchang later, Yang had already in private industry friends to inquire into the case through Haier. Today, more than two years after Hale's "triumph", the association include the Haier "special observation list" reasonable.
But Founder and PC with the parties and other enterprises in Beijing, the situation may be somewhat different and the competition can be said to approach the house was.
According to IDC's research report, Haier 2005 "comeback IT" after the offensive strength to the second quarter of 2006, its consumer notebook computers have entered the field of the third, the same table lists the TCL came in fourth, while Founder row in the 10th. Moreover, Haier computer dealers have never denied that they had done with the Founder or the product side. Moreover, Haier among information technology executives, PC Chan Yun-manipulator of people with AIDS was originally a side server general manager, Chen-Pin Chou, general manager of business operations center was originally a PC business, TCL Corporation manipulator of people (TCL Digital Vice General Manager and General Manager PC Business Group Operations Center) and so on. Haier entered IT after the solution of its talent-hungry major way is from the "Friends of the business" there "for help" and now, Haier to Beijing, and with the trade, "a bloody war for talent should started a. "
In fact, Haier's IT talent war has touched the Lenovo, Haier move the opening ceremony, the first stage of the Haier Information Technology vice president and general manager of notebook business unit, is in November just think "digging" over the Lenovo notebook former female executives Liu Chun, the collective appearance of the new team, the service also comes from Xiaxue Guang, general manager of Lenovo Services business development.
"We used to find the right people in Beijing, Qingdao and let people work there is always wronged people, now moved to Beijing to have no fear of this." High to become later in Beijing, "dig" will be more liberal and certainly no scruples.
In fact, in addition to talent, in the field of commercial PC Haier will also increase Hukouduoshi intensity. "Beijing Information and more convenient, which makes the reaction faster Haier." High to become the "get information" move to Beijing as an important reason. With the industry analysis, large commercial customers mostly concentrated in Beijing, Haier, "moving the capital" after Beijing, will greatly facilitate its expansion in the commercial market. "While many large customers is completely open tender, but still can not remote control and the flexibility to adjust strategies of local firms with a trial of strength." The people who say so.
"Overall, Haier, Lenovo attention, not because it felt threatened, but that it embodies a potential long-distance running type player, this very terrible." Who leave the industry from the association on news analysis said, "Haier is basically not to suppress the market in a price war, skillfully taking market share, but a long-term strategy. At the same time it also has good performance of foreign markets. Moreover, Haier computer's strategy is to be integrated into the overall strategy of Haier Group among, as long as the Haier Group Haier is not to give up the computer, the computer that Haier would definitely be considered as a worthy competitor of the enterprise. "
To the festival site to join in the IDC Guo Xin, President of China would seem to point in response to the above: "Ten years ago, IDC found that the great Chinese IT company Lenovo. Today, we find, Haier also has the potential to become another famous Chinese IT sector companies in the world. "
"Wolf" won the IT market
Move the opening ceremony, China 3C store almost all the famous scene, when the formation, the journalists felt from another perspective, computer 3C channels Haier's strong advantage, but this advantage is now force many traditional PC vendors by less than a short board.
It is understood that, in 2007, GOME total underwriting Haier 100,000 computer products, Haier Group and the National US cooperation in the total amount of more than 10 billion yuan, the country also has set up the U.S. end the "National Beauty - Haier management body", specialized services Haier products Sales matters; Suning Appliance Haier 150,000 computers underwriting products, Haier Computer Shucu Suning's sales growth during the more than 800%; and November 24, Haier has with Hongtusanbao and the world's largest IT distributor United Kingdom Main signed a strategic cooperation agreement, announced ambitious three packs of 2008, Ingram purchase 400,000 units Haier computer ... ... in many PC makers to re-emphasis on the value of 3C store today, Haier was the mud in the 3C store is undoubtedly the envy of.
Even more interesting is that in celebration of his speech, 3C store more than three veterans also seems to swing-up of the ring, competing that in 2008 the amount of cooperation with Haier computer will not be less than 2007.
"If in addition to the advantages of 3C store, Haier it when no other strengths, but the facts seem to suggest otherwise." Said this is done before a product with the party, now doing business Haier computer channel. In his view, the dealer brought Haier to Beijing three good, one will be faster out of Haier household appliances when left to do before the industry and trade patterns, more IT-based; Second, integration of various resources will be better ; 3 will introduce more and better IT professionals. "Given that the three positive, since we will be more cooperation with Haier smoothly, of course, want to join the camp of Haier IT distributors will be more professional."
Yang, general manager of Intel China Region to Beijing Haier evaluation of the high Syria, he said, "Haier to Beijing is not an exam, they have passed the strict test of the market. Haier will launch a PC industry the second surge of development, especially in notebook computer field. "
The high initial disclosure to become a new strategy Haier computer, there are five major areas of contention will be: is ranked first in notebook computers "to go directly to the first camp"; second is to develop the international market, "the domestic market next year, some is a Red Sea, while the overseas market is the blue one. " It is understood that the computer has to enter the 2007 Haier 21 countries and regions, 2008 to achieve new breakthroughs; third is the rural market, Haier has been that the more rural areas to go, the more advantage of Haier, "We know that in rural areas What the user in the end "; the fourth is the commercial market, Haier now in education, government, SMEs have made force field, the next goal is to vigorously develop large enterprise market; fifth is looking for acquisition opportunities. Just recently, Haier has been acquired in a business in Shandong, and the future, this acquisition will continue.
1 IT has a lot of critics saying summary sense, a few years Qian Zhang Chairman of the Board Directors of the Haier Group Haier proposed not only dance with the wolf, Hai Yao himself first and foremost into a wolf's words, now is practice with high-Yi Cheng Zhang's words, "take advantage of the Haier 3C is 'Wolf' wins IT market."
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